About the Role

The Field Marketing & Sales Enablement Coordinator is a high-execution role sitting directly at the intersection of marketing strategy and sales closure. As Vinova pivots into its new positioning as a Government-Grade Digital Transformation Partner, this role ensures our sales engine is fully armed to target, engage, and close high-value accounts (Enterprises, SMEs, and top-tier Startups).

The primary mission is twofold: maximize the ROI of regional B2B events (such as Echelon Singapore) through elite multi-channel nurturing campaigns, and equip the sales team with premium collateral to accelerate deal velocity and ensure strict pipeline hygiene.

Core Responsibilities

1. Event Maximization & Campaign Execution (Field Marketing)

• Coordinate end-to-end logistics, branding, and lead-capture operations for regional tech conferences, trade shows, and executive roundtables.

• Own post-event database enrichment: clean, segment, and import event lists into the CRM, dividing contacts meticulously into high-value tiers.

• Build and deploy multi-channel B2B lead-nurturing sequences (via email, LinkedIn, and direct channels) to maintain top-of-mind awareness following major industry events.

• Monitor and optimize campaign performance metrics (open rates, response rates, meeting-set rates) to maximize event ROI.

2. Asset Creation & Brand Governance (Sales Enablement)

• Translate high-level corporate positioning into actionable sales assets: develop premium pitch decks, case studies, technical capability briefs, and whitepapers.

• Ensure all client-facing materials reflect the new premium brand identity, seamlessly balancing the high trust of "Government-Grade" standards with approachable themes of affordability and scalability.

• Establish a centralized, easily navigable repository of sales enablement materials so the Sales Team can pull accurate, high-quality collateral on demand.

3. Pipeline Hygiene & CRM Optimization

• Act as the strategic operational gatekeeper between marketing lead generation and sales pipeline entry.

• Enforce structural qualification frameworks at early pipeline stages (Stage 1 to Stage 2) to ensure sales reps prioritize high-value, high-intent accounts over low-tier deals.

• Collaborate with the analytics team to audit deal age and progression, systematically identifying and addressing bottlenecks where prospects stall in the discovery phases.

📋 Profile Requirements & Capacity Match

• Experience: 2–4 years of experience in B2B marketing coordination, corporate event execution, or sales support within the technology, software development, or digital agency landscape.

• Technical Toolstack Proficiency: * CRM & Automation: Practical experience setting up list segmentations and automated email sequences in platforms such as HubSpot, Zoho, or Mailchimp.

  • Professional Channels: Strong capability in utilizing LinkedIn Sales Navigator and professional channels for database enrichment and B2B outreach.

  • Design Coordination: Familiarity working with design tools (or collaborating closely with designers via Figma/Canva) to customize presentation layouts and sales collateral.

• Soft Skills & Competencies: * Meticulous attention to data detail (crucial for spreadsheet sorting, lead tagging, and tracking database accuracy).

  • Excellent written communication skills with the ability to write clean, professional, and approachable business copy for decision-makers.

  • Strong cross-functional coordination skills to effectively manage demands from both marketing leadership and the active sales floor.

📊 Key Performance Indicators (KPIs)

• MQL to SQL Conversion Rate: Maximizing the percentage of event/database contacts that successfully clear the Stage 2 qualification filter.

• Sales Asset Utilization: Ensuring 100% adoption of the new, updated pitch decks and case studies by the sales team.

• Database Health & Response Rate: Maintaining a low opt-out/turnover rate on outbound mass communications while hitting target response benchmarks on segmented follow-ups.

• Pipeline Velocity Support: Measurable reduction in the average days deals spend sitting un-actioned in the early stages of the pipeline.